The Rebel Lures company was founded in 1961 by George Perrin, in Fort Smith, Arkansas.  The comapny began as a custom injection molder. The company molded plastic parts for many firms in the Southwest.  In 1963 Mr. Perrin, an avid fisherman, set out to create a "minnow" style plastic fishing lure consistent in its action and more durable than any other lure of its type available. The first lure introduced was the 3 1/2" (F10) Rebel Minnow. Its success came almost overnight. Demand quickly grew for other sizes and styles of the now legendary minnows. In the process of creating this lure, he had to give it a name. That same year, Fort Smith's new Southside High School was dedicated. Their football team was named, the "REBELS." The name stuck and so did Rebel Lures!

It wasn't long before anglers everywhere began asking for other style lures including models that would sink, others that would run deep, topwater poppers, and later, crankbaits. Many Rebel lure designs are now legendary including the "Broken Back" (jointed) minnow, the Super-R, Pop-R, Wee-R, and the Rebel Crawfish series.

Rebel was not limited to only lure making, in 1971 they began making "Bass" boats. In fact Rebel furnished the boats for the very first Bass Master Classic . Rebel also began to branch out to other products like tackle boxes and trolling motors, but always keeping lure making the main staple of production. In the ensuing years, the Rebel product line was expanded to include lures for all species of fresh and saltwater fishing. These lures remain today as productive favorites in the tackle boxes of pro and novice anglers around the world!